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As much as TV commercials would occupy more air time than the actual TV shows, ads on web pages are consistently growing in number and they can be found in almost every part of the web page, occupying every free space available. A search engine such as Google is currently running Google AdSense - an application that maximizes web advertising in order to reach more users and aid webmasters to gain both visits from users and income from their websites.

It is easier to understand AdSense through its purpose and function as an application. Google provides them with keywords which they will purchase and from these keywords, webmasters can start to create advertisements using texts, images, and videos depending on their site's concept to promote their sites and get more surfers to literally, "pay them a visit". Webmasters get paid from these ads by either a per-click basis, or a per-impression basis. Many have benefited from this application, whether they are webmasters or simply writing articles. Although not all websites are business oriented; selling products online and the like, webmasters can use AdSense as a means of funding their sites in order to keep them running.

Websites involved with the AdSense application get more chances of being visited since their ads are also displayed in other websites other than those run by Google. Their publicity becomes vast and their target market will be easily reached. Although the initial response of surfers would be to ignore these ads to directly get to the sites, increasing the number of websites where ads are published to increases the possibility of having surfers to visit them. Google takes charge of storing these ads and placing them in other websites.

This is an essential part in making the ads effective. Google classifies ads and puts them in websites where they will be easily noticed, basing on the kind of surfers to possibly visit the site. Ads are placed in ideal websites where in both are related or of use to one another, giving the users more access to whatever they need from the web. In other words links are created and along with the growth of these links, is the growth of the web market.

What makes these ads work, other than the various gimmicks that make them inviting are the contents of the site itself. The more useful articles, videos, and images contained in the advertised sites, the more visits they'll get from surfers since they are able to provide what the surfers are looking for and so the benefits go both ways. Since the internet is now a cradle for anything people want and need, the more an ad can provide the more it is considered. Eventually, the site's reliability will be its asset which will then be known to the web market, and all this began with an ad Webmasters, no matter the difference in their size are given by this application an equal opportunity to be more a part of the web market and earn through ads even before visiting the site itself.