Plan a Successful

A pay per click advertising campaign is the fastest way to earn extra cash through your website. There are two ways you can utilize PPC ads on your website. Google developed the traditional method through its AdSense program. It involves physical pay per click ads actually appearing on your website. These ads can take the form of banners or advertisements in the side columns.

In Text ads are the newer, more innovative method to put pay per click ads on your website. In Text ads are quieter, and they keep your website free of images you might not approve of. They don't take up any extra space on your website either, so you're free to have as much content on the page as you want. They make a great addition to the traditional ads you might already have.

In Text PPC ads look like links in your website content, but they look slightly different than your other links because they are underlined twice instead of once. Also a small bubble with additional information opens whenever the mouse cursor is over the PPC ad. The information gives the advertiser a chance to grab some traffic from your website while allowing your visitors to avoid unwanted PPC ads by not clicking on them.

Planning a pay per click ad campaign can be quite a large task, but you'll have it done in no time with these few simple tips. Some use the Google AdSense method, while others, like Infolinks, use the In Text method. You may want to start by researching the various PPC ad networks.

As you're setting up your PPC ad account through the network, one to keep in mind is your list of keywords. Keywords are the phrases that people type into a search engine to find you. These keywords should be about 2 to 5 percent of the words on each of the pages on your website. If you utilize keywords properly on your website, you'll draw in plenty of traffic. The more people who visit your website, the more chances you'll have for someone to click on an ad and earn you money.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide. Infolinks utilizes the latest technology to maximize your revenue through the best possible contextual ad matching.

Advertising Earnings

When you sign up to allow PPC ads on your website, you get paid every time one of your website visitors clicks on any ads on your website. Pay per click advertising will bring in plenty of revenue from your website, but it's important to understand the factors that go into how much money a PPC ad campaign will earn you.

One of the most important factors that affects how much money you'll earn through pay per click ads is your niche. You should research your niche to find out much internet traffic is even available. Some areas of specialty draw in more website traffic, but other niches may compel people to search for information in places other than the internet.

It's also important to utilize keywords to draw in more traffic. Keywords are phrases people would use in a search engine to find your website. You'll draw in more traffic if you target keywords that accurately describe what kind of website you have.

There are two pay per click advertising methods the networks use. The traditional way of running PPC ads was mostly developed by Google AdSense. This method requires banner and pop-up ads to be placed on your website as part of the pay per click ad campaign. These types of pay per click ads are typically very flashy, although people are just so used to seeing banner ads on websites these days that they tune them out.

The new type of PPC ad is an In Text ad that shows up as double-underlined links with bubbles that open when someone brings the mouse over them. The bubble shows a little bit of information about the advertiser and allows people to choose whether or not they want to see the advertisement. In Text pay per click ads don't take away from your website content. People are more likely to notice it because the PPC ad looks like a link inserted in your articles.

Of course there are advantages to both the traditional and new methods of pay per click advertising. Google AdSense gives your website a very polished and professional look if it's done tastefully. In Text PPC ads like the ones utilized by Infolinks offer a quieter method of advertising that many website visitors appreciate. Both methods bring in the extra revenue you've been looking for, so you may even want to use both of them!

Infolinks is the In Text advertising leader because they guarantee you the highest paying In Text pay per click advertising. Infolinks uses state-of-the-art technology to yield the best match between keywords and the most relevant ads every time.

Click Marketing

You must have visited Google and seen those sponsored advertisements on the upper portion of the page or at the right side. These are your PPC or Pay Per Click advertisements. The non-sponsored websites that are listed at the search result page for a keyword are the organic search engine positions and there is a basic difference between the two. An organic listing at the search engine whether it is in Google, Yahoo or MSN (Bing) is free, but to get listed in the PPC section, you will have to pay money. However, do keep in mind that there is no cost for just the display of your advertisement - you have to pay only when a visitor clicks on your advertisement.

Advantages Of Pay Per Click Advertising

The fact is, the competition is huge to achieve a page 1 rank for popular keywords in the organic listing. The website needs to employ search engine optimization strategies to have any chance of achieving these ranks. However even with SEO, sometimes a website will never get up there, and sometimes it can take a lot of time. Often web businesses cannot spend so much time waiting for the ranks and the subsequent traffic. So they turn to PPC advertising.

Pay per click advertising or PPC is a great way to generate Internet traffic almost immediately. All you have to do is sign up to open an account, decide on the keywords for which you want to advertise, decide the bid value for each keyword, create the advertisement groups, write the advertisement texts and activate the campaign, and your website can begin to receive traffic almost immediately. So this gives quick results.

All major search engines have a PPC program and the most famous ones are Google Adwords, Yahoo Search Marketing and MSN adCenter. Of course like the organic results, usually the most PPC traffic too comes from the program of Google.

Problems Of Pay Per Click Advertising

However not everything is extremely rosy about PPC advertising and most of the problems arise out of the cost factor. Unlike the organic results, in PPC, you have to pay for each visitor who arrives at your website, and if you are not monitoring your campaign closely, then you could be leaking money. Of course while you are setting up the campaign, you have to decide on a daily budget that you want to spend. So decide on a daily budget that you are comfortable with.

For example if your daily budget is 50.00, then you would be spending 1500,00 in a month. And if you are buying clicks at .50 cents, then you would receive 3000 visitors in a month. If you want to receive more than 3000 visitors in a month, you have to spend more than this.

Of course it is never this simple because some keywords will cost more than .50 cents and some less. So your advertisement will be displayed as long as your daily budget of 50 is not extinguished, and once you have received 50 worth of clicks on a day, the advertisement will stop being displayed.

The problem can arise if your landing page is not converting. If it isn't converting that well, then you could be wasting money in PPC. It might be a good idea to work on your landing page and try different things to see whether the conversions go up or not. Often some advertisement copies will not work and often some keywords will get you the traffic, but they will not convert. So when you are running a pay per click advertising, you must always monitor the campaign closely and take corrective action quickly.