Make Money

Google AdSense takes internet marketing to the next level. It is a helpful tool that allows website owners to select what types of ads are relevant for their target market, allowing only the most relevant ads to appear. When relevant ads appear on your website, or ads that interest/speak to your specific target market, they are likely to click on those ads. And with Google AdSense, you earn money for every time an ad is clicked. It really is that easy!

In short, Google AdSense allows Internet marketers and website owners to work together to ensure the best possible results from results driven advertising. And do you want to know the best part about Google AdSense?... It's FREE!

Rather than giving permission to advertisers of all varieties, Google Adsense puts the power in your hands to choose which ads make the most sense for you, your business and your target audience.

Google defines its AdSense program in the following way:

"Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site - or matched to the characteristics and interests of the visitors your content attracts - you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages."

Google further hails AdSense as "The flexible, hassle-free way to earn revenue online."

So, is what they say really true? Does it really work and more importantly, does it really work that well? The answer is, yes!

As we've already discussed, Google will pay you every time your site visitors click on an ad within your site. That means that you get paid whether they end up purchasing something from an advertiser or not. All they have to do is click in order for you to get paid!

In addition, you can not only choose which kinds of ads will appear on your site (as in relevant topics via keyword selection), but you also have the ability to integrate them seamlessly into your site by completely customizing the look of your Google AdSense ads. You have the ability to select a color scheme, size of the ads and and placement specifications for the ads as well.

Google also makes it very easy to follow your AdSense success by providing you with easy to read, easy to manage reports that show you which ads are being clicked, how often they are clicked, and how much you are earning with your AdSense account.

Google AdSense

How would you like to have nine extra checks come in your mail box next month? Your business is not the only way that you can get income every month. You don't realize how much money you are leaving on the table because you are only focusing on your business. There are a lot of expenses that you use every month to keep those leads flowing in. You could be missing out on multiple streams of income.

You could be missing out on multiple streams of income because you are not utilizing affiliate programs. If you refer a person to a product or service and they buy the product or service, you get a commission.

People are starting to get more into affiliate marketing but still have not tapped into Pay Per Lead Affiliate Programs You go to Google and search for Pay per lead affiliate programs. Take the link and put it on your website. You can earn money when a lead fills out a form on your website. You are an affiliate for that client. They will ask you about your website traffic. Give them a link to your website. Once approved they will supply you with your affiliate links. You want to offer people several variations so that will give them different options for them to choose. You can create more than one income from the same person and give them more choices at the same time. This is the reason for doing several variations.

Whether someone joins your business or not there are tools that they will always need and you can make a commission. Autoresponders, ad tracking, web hosting are things that people will need for ever and you will be getting those commissions for a very long time.

A lot of people leave several of hundreds of dollars on the floor because they are not using Google AdSense. Most people don't think about it. In the beginning, you may not be getting any big checks but as your traffic increases so will your checks. It is very easy to do; go to Google and apply for an AdSense account.It will be better if you have your site up and running with some content posted. You will be give a code to put on your site when your account is approved. Put the code where people will see it.

When your team starts to grow, it will get harder to train new members as your team grows faster and larger. I found that it is easier to give new members a guide for marketing and training. I suggest that you create a team training guide. This is passed to all the new members of your team. There are items that people need so why not get a commission. Take the team guide and turn it into a Viral PDF. You Google a PDF Generator but make sure that it is Viral so that it can be passed along. The great thing is that once they join your team, they can change the links to their links and they can get affiliate commissions from their leads and it becomes a cycle. Most affiliate plans are 2 tier and you will still receive a commission on the people that your person brought in under them. This will change the way you do business.

Determine what works better for you and keep a record of it. You use it as leverage. Now you how something to refer them to. Now you can spend more valuable time together in the most valuable way with the details. Be sure to create a viral version so it can be given to your team distributors. You still get a piece of it too because you are a level higher. Your team will find so much value in this. Be sure to click the link in the resource box for more information.

Click Here

As much as TV commercials would occupy more air time than the actual TV shows, ads on web pages are consistently growing in number and they can be found in almost every part of the web page, occupying every free space available. A search engine such as Google is currently running Google AdSense - an application that maximizes web advertising in order to reach more users and aid webmasters to gain both visits from users and income from their websites.

It is easier to understand AdSense through its purpose and function as an application. Google provides them with keywords which they will purchase and from these keywords, webmasters can start to create advertisements using texts, images, and videos depending on their site's concept to promote their sites and get more surfers to literally, "pay them a visit". Webmasters get paid from these ads by either a per-click basis, or a per-impression basis. Many have benefited from this application, whether they are webmasters or simply writing articles. Although not all websites are business oriented; selling products online and the like, webmasters can use AdSense as a means of funding their sites in order to keep them running.

Websites involved with the AdSense application get more chances of being visited since their ads are also displayed in other websites other than those run by Google. Their publicity becomes vast and their target market will be easily reached. Although the initial response of surfers would be to ignore these ads to directly get to the sites, increasing the number of websites where ads are published to increases the possibility of having surfers to visit them. Google takes charge of storing these ads and placing them in other websites.

This is an essential part in making the ads effective. Google classifies ads and puts them in websites where they will be easily noticed, basing on the kind of surfers to possibly visit the site. Ads are placed in ideal websites where in both are related or of use to one another, giving the users more access to whatever they need from the web. In other words links are created and along with the growth of these links, is the growth of the web market.

What makes these ads work, other than the various gimmicks that make them inviting are the contents of the site itself. The more useful articles, videos, and images contained in the advertised sites, the more visits they'll get from surfers since they are able to provide what the surfers are looking for and so the benefits go both ways. Since the internet is now a cradle for anything people want and need, the more an ad can provide the more it is considered. Eventually, the site's reliability will be its asset which will then be known to the web market, and all this began with an ad Webmasters, no matter the difference in their size are given by this application an equal opportunity to be more a part of the web market and earn through ads even before visiting the site itself.

Click Here

As much as TV commercials would occupy more air time than the actual TV shows, ads on web pages are consistently growing in number and they can be found in almost every part of the web page, occupying every free space available. A search engine such as Google is currently running Google AdSense - an application that maximizes web advertising in order to reach more users and aid webmasters to gain both visits from users and income from their websites.

It is easier to understand AdSense through its purpose and function as an application. Google provides them with keywords which they will purchase and from these keywords, webmasters can start to create advertisements using texts, images, and videos depending on their site's concept to promote their sites and get more surfers to literally, "pay them a visit". Webmasters get paid from these ads by either a per-click basis, or a per-impression basis. Many have benefited from this application, whether they are webmasters or simply writing articles. Although not all websites are business oriented; selling products online and the like, webmasters can use AdSense as a means of funding their sites in order to keep them running.

Websites involved with the AdSense application get more chances of being visited since their ads are also displayed in other websites other than those run by Google. Their publicity becomes vast and their target market will be easily reached. Although the initial response of surfers would be to ignore these ads to directly get to the sites, increasing the number of websites where ads are published to increases the possibility of having surfers to visit them. Google takes charge of storing these ads and placing them in other websites.

This is an essential part in making the ads effective. Google classifies ads and puts them in websites where they will be easily noticed, basing on the kind of surfers to possibly visit the site. Ads are placed in ideal websites where in both are related or of use to one another, giving the users more access to whatever they need from the web. In other words links are created and along with the growth of these links, is the growth of the web market.

What makes these ads work, other than the various gimmicks that make them inviting are the contents of the site itself. The more useful articles, videos, and images contained in the advertised sites, the more visits they'll get from surfers since they are able to provide what the surfers are looking for and so the benefits go both ways. Since the internet is now a cradle for anything people want and need, the more an ad can provide the more it is considered. Eventually, the site's reliability will be its asset which will then be known to the web market, and all this began with an ad Webmasters, no matter the difference in their size are given by this application an equal opportunity to be more a part of the web market and earn through ads even before visiting the site itself.

Plan a Successful

A pay per click advertising campaign is the fastest way to earn extra cash through your website. There are two ways you can utilize PPC ads on your website. Google developed the traditional method through its AdSense program. It involves physical pay per click ads actually appearing on your website. These ads can take the form of banners or advertisements in the side columns.

In Text ads are the newer, more innovative method to put pay per click ads on your website. In Text ads are quieter, and they keep your website free of images you might not approve of. They don't take up any extra space on your website either, so you're free to have as much content on the page as you want. They make a great addition to the traditional ads you might already have.

In Text PPC ads look like links in your website content, but they look slightly different than your other links because they are underlined twice instead of once. Also a small bubble with additional information opens whenever the mouse cursor is over the PPC ad. The information gives the advertiser a chance to grab some traffic from your website while allowing your visitors to avoid unwanted PPC ads by not clicking on them.

Planning a pay per click ad campaign can be quite a large task, but you'll have it done in no time with these few simple tips. Some use the Google AdSense method, while others, like Infolinks, use the In Text method. You may want to start by researching the various PPC ad networks.

As you're setting up your PPC ad account through the network, one to keep in mind is your list of keywords. Keywords are the phrases that people type into a search engine to find you. These keywords should be about 2 to 5 percent of the words on each of the pages on your website. If you utilize keywords properly on your website, you'll draw in plenty of traffic. The more people who visit your website, the more chances you'll have for someone to click on an ad and earn you money.

Infolinks is an In Text advertising network that offers a smarter contextual advertising model for publishers worldwide. Infolinks utilizes the latest technology to maximize your revenue through the best possible contextual ad matching.

Advertising Earnings

When you sign up to allow PPC ads on your website, you get paid every time one of your website visitors clicks on any ads on your website. Pay per click advertising will bring in plenty of revenue from your website, but it's important to understand the factors that go into how much money a PPC ad campaign will earn you.

One of the most important factors that affects how much money you'll earn through pay per click ads is your niche. You should research your niche to find out much internet traffic is even available. Some areas of specialty draw in more website traffic, but other niches may compel people to search for information in places other than the internet.

It's also important to utilize keywords to draw in more traffic. Keywords are phrases people would use in a search engine to find your website. You'll draw in more traffic if you target keywords that accurately describe what kind of website you have.

There are two pay per click advertising methods the networks use. The traditional way of running PPC ads was mostly developed by Google AdSense. This method requires banner and pop-up ads to be placed on your website as part of the pay per click ad campaign. These types of pay per click ads are typically very flashy, although people are just so used to seeing banner ads on websites these days that they tune them out.

The new type of PPC ad is an In Text ad that shows up as double-underlined links with bubbles that open when someone brings the mouse over them. The bubble shows a little bit of information about the advertiser and allows people to choose whether or not they want to see the advertisement. In Text pay per click ads don't take away from your website content. People are more likely to notice it because the PPC ad looks like a link inserted in your articles.

Of course there are advantages to both the traditional and new methods of pay per click advertising. Google AdSense gives your website a very polished and professional look if it's done tastefully. In Text PPC ads like the ones utilized by Infolinks offer a quieter method of advertising that many website visitors appreciate. Both methods bring in the extra revenue you've been looking for, so you may even want to use both of them!

Infolinks is the In Text advertising leader because they guarantee you the highest paying In Text pay per click advertising. Infolinks uses state-of-the-art technology to yield the best match between keywords and the most relevant ads every time.

Click Marketing

You must have visited Google and seen those sponsored advertisements on the upper portion of the page or at the right side. These are your PPC or Pay Per Click advertisements. The non-sponsored websites that are listed at the search result page for a keyword are the organic search engine positions and there is a basic difference between the two. An organic listing at the search engine whether it is in Google, Yahoo or MSN (Bing) is free, but to get listed in the PPC section, you will have to pay money. However, do keep in mind that there is no cost for just the display of your advertisement - you have to pay only when a visitor clicks on your advertisement.

Advantages Of Pay Per Click Advertising

The fact is, the competition is huge to achieve a page 1 rank for popular keywords in the organic listing. The website needs to employ search engine optimization strategies to have any chance of achieving these ranks. However even with SEO, sometimes a website will never get up there, and sometimes it can take a lot of time. Often web businesses cannot spend so much time waiting for the ranks and the subsequent traffic. So they turn to PPC advertising.

Pay per click advertising or PPC is a great way to generate Internet traffic almost immediately. All you have to do is sign up to open an account, decide on the keywords for which you want to advertise, decide the bid value for each keyword, create the advertisement groups, write the advertisement texts and activate the campaign, and your website can begin to receive traffic almost immediately. So this gives quick results.

All major search engines have a PPC program and the most famous ones are Google Adwords, Yahoo Search Marketing and MSN adCenter. Of course like the organic results, usually the most PPC traffic too comes from the program of Google.

Problems Of Pay Per Click Advertising

However not everything is extremely rosy about PPC advertising and most of the problems arise out of the cost factor. Unlike the organic results, in PPC, you have to pay for each visitor who arrives at your website, and if you are not monitoring your campaign closely, then you could be leaking money. Of course while you are setting up the campaign, you have to decide on a daily budget that you want to spend. So decide on a daily budget that you are comfortable with.

For example if your daily budget is 50.00, then you would be spending 1500,00 in a month. And if you are buying clicks at .50 cents, then you would receive 3000 visitors in a month. If you want to receive more than 3000 visitors in a month, you have to spend more than this.

Of course it is never this simple because some keywords will cost more than .50 cents and some less. So your advertisement will be displayed as long as your daily budget of 50 is not extinguished, and once you have received 50 worth of clicks on a day, the advertisement will stop being displayed.

The problem can arise if your landing page is not converting. If it isn't converting that well, then you could be wasting money in PPC. It might be a good idea to work on your landing page and try different things to see whether the conversions go up or not. Often some advertisement copies will not work and often some keywords will get you the traffic, but they will not convert. So when you are running a pay per click advertising, you must always monitor the campaign closely and take corrective action quickly.

AdWords Pay-Per-Clicks

A new breakthrough secret is all you now need in order to get your Google&trade ; AdWords pay-per-clicks FREE!

A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google&trade ; as well as all other search engines that allow sponsored ads.

And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google&trade,; Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.

Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google&trade ; pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."

So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.

He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.

Again, nothing about his secret is either illegal or robs from the search engines.

One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"

The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."

Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.

A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

Pay Per Click Ads

Writing advertisements on Google can be challenging for most but it does not have to be if you learn some basic elements of how to structure your ads correctly.

The purpose of this article is to convey that if a marketer wants to have higher CTRs he must structure his ads that are congruent to Google AdWords platform and use split testing.

The core elements to any ad for PPC is the headline which contains only 25 characters, the description line #1 which consist of 35 character, the description line #2 which contains 35 character and the display URL which consist of 35 characters. As you can see, the amount of text is very limited, so it is imperative that as a marketer you are concise and accurate at all times.

Google requires that the marketer top-level domain name must be present in the display URL. In the display URL, is where the marketer will put his tracking codes. Moreover, the display URL is what the customer will see first. It is equally important to put the key words into your headline of your ad.

As a marketer, you should want to write an ad that is compelling. A compelling ad is one that gets customers attention. Using the keywords that a costumer uses to search for a particular product or service, will naturally grab the customer attention. The "relevancy" of the ad compels the customer to click on the site.

Split testing is a strategy where the marketer tests the strength of an ad ability to compel the customers to click on the ad. It is the first part of what is known as the sales funnel. It is recommended that a marketer uses several different types of ads, written with a variety of keywords to determine the ad(s) strength.

Tips for Your AD

Put your keywords into your Headlines

Group like Keywords together

Use a strong call to Action( Tell the consumer what you want them to do)

Include special price discounts

Provide an unique USP

Focus your ad on the search queries

Focus on seeking to answer search queries through your ad layout

Examples of some Ads:

Why Struggle?

Money Equals Freedom.

Education Equals Money.

Ready For Change?

The Internet Is A Gold Rush.

Learn How To Mine It.

Google wants the marketer to direct the user to the website page that is most "relevant "to the user. By having a very specific destination URL, you as a marketer, can direct customers to the page on your site that is most relevant to the product or service in the ad.

Google is most concern with what is called CTR. Click through Rate(s) is the most important measure that Google has to analyze the success of an ad. The CTR is a barometer that a marketer can also use to judge his success or failure rate of his ad.

The CTR is represented as a percentage of clicks an ad receives per impression.

An impression is the number of times an ad is loaded and the number of times it is click upon is the rate. The higher the CTR the better off the marketer is and the more money he will make.

Continuously low CTR(s) cost the marketer more money in the long run. Google will continue to allow a marketer with a low CTR to advertise, however, the cost for those click would become gradually more expensive compared to a marketer with the same product but a higher CTR.

Either way Google will always make money from the marketer. The marketer job is to continue to advertise with the lowest cost per click as possible.

The marketer with the higher CTR will always have prime position on the internet. The 'Hot Zone" as mentioned by marketers, is a position of the page that is top left side of the web page were all the action is. The reason that this position is so desirable is based on how we in the U.S. have been conditioned to read.

Quality scores are becoming very interesting measurements that most marketers have over looked in the past but not anymore. Google want to deliver excellent experience to the user.

Therefore, Google will again make a marketer with a poor quality score pay more for their clicks. "The quality score is calculated by historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google."

Writing compelling ads is an art that can be learned. The ability to sell through print is an honorable and lucrative skill.

There are many books written and courses offered on line that will dramatically improve your copy writing skills.

Get Targeted Traffic

The top secret to creating wealth in your online business is Traffic. We all know it; your site wants it and a lot of other site needs it. The goal of having a websites is to get viewed. You may spend money developing a site that good but its utilized. Without traffic.

Traffic, basically means sales and profit. Many sites in the past has fall to get even 100 visiter, concentrate on one topican make good money.

This is why i focus on target certain groups of people and drive them to my e-commerce site that showcase my sites and products. The traffic you get on your site can be potential customers.

Using Money to Make Money

It's a common saying that if you want to make money, you have to spend money. the best way of spending your money on your business is through advertising. People will come, and the public will know about your company and product. Using the right advertising, you can see a huge amount of traffic to your site. With a high volume of traffic, even if a small percentage buying your product it is still a good average of profit generating income.

The Best advertising scheme I could think of that is Google's Adwords.

When using Google's Adwords, you pay a certain fee depending on the number of clicks your ad get, keyword are sensitive because Each time a person does a search in Google, using the keyword or keywords you bid on, Google will show your ads.

Using this method, you can laser targeted the traffic you get to your site. Paying Google ensures that your ad get seeing by the right type of people. You drive your targeted traffic to your site which provides for their needs and wants. You can be sure that you well be making some good money.

But it dosn't stop there, you will be featured in their other search networks, sites like, AskJeeves, AOL Search and Netscape. These sites show the top three ads on google. The frequency of your ad will determined your budget.

By Laser Targeting your Traffic

Ensured that every click to your ad is a potential customer that is interested in what you have to offer. Make sure that your Google ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Pay Per Click Advertising

There is little doubt that PPC (pay-per-click) advertising has revolutionized a lot of things on the net. There is a reason why PPC (pay-per-click) ads has become one of the most popular internet promotion tools on the World Wide Web today.

Let us start with the most obvious impact PPC ads have had on many web sites. Not too long ago, you would regularly read about webmasters worrying about how in the world they were ever going to be able to finance their basic operations, let alone make a profit. Have you noticed that those kinds of news items have virtually disappeared?

One of the main reasons is PPC advertising. No longer do webmasters have to spend lots of their valuable time looking all over the place for advertisers. There are now a host of PPC advertising businesses ready to serve relevant ads on any site from advertisers eager to pay for every click that takes traffic to their site. All a web site or blog site owner has to do now is ensure that they have plenty of highly targeted traffic congregating at their sites. The money will then flow fast and thick from PPC ads.

PPC ads are so effective and so popular is because they are relevant. They offer more information to persons using a search engine to search for that specific information or related information. This is probably why it is not so surprising that ad revenues are rapidly migrating online from the offline world.

Still, make no mistake about it, PPC money is not easy money for webmasters. For them to be able to enjoy those high revenues they must first make the advertisers rich many times over. In other words, PPC advertising has become one of the most important and cost effective online marketing tools for any advertiser. If truth be told, numerous webmasters have grown very prosperous by using PPC ads to attract traffic to their sites and products. Webmasters are easily able to make a good profit on their initial investment in the PCC ads and then they can re-invest an even bigger ad budget. In this way many online entrepreneurs have started off with tiny ad budgets but have gradually build them up substantially to colossal monthly budgets. You can imagine the profits that go with the large budgets.

The advantages for advertisers are many. To start with they do not pay for anything but actual traffic that arrives at their site. By using a simple calculation based on their conversion rate, they are able to know in advance how many hits they will require to generate a sale and exactly how much profit they will make from a certain PPC ad campaign. In other words PPC ads have taken a lot of guess work out of advertising.

Get Lowest Cost PPC Clicks

Google is a great search engine, wouldn't you agree? And you know what makes Google great? It's relevance.

When you search for something on Google, you can be pretty sure that the results page will show you websites that closely match the subject you're looking for. That doesn't happen by sheer luck - it's the software Google uses when it indexes those hundreds of millions of websites.

Google is smart. They know that if they give you good, highly relevant results when you search, you'll keep coming back every time you need a search engine. Google wants to be everybody's favorite search engine.

Now before you start thinking about how nice and friendly Google is because they want searchers to have a good search experience, you should know they have a hidden motive. It's called Pay-Per-Click!

You see, if Google becomes your search engine of choice, that's where you'll do most, if not all your searching. And while searching, there's a fairly good chance that you'll click on some of the PPC ads at the right hand side of the page. And when you do click on those ads, Google makes money!

As an AdWords (Google's PPC program) advertiser, you of course want to get your clicks as cheaply as you can. But many advertisers find that the bid level keeps climbing to such high levels that it becomes difficult to make a profit.

Here's the simple way to lower the cost of your clicks - Make your keywords, your ad and your landing page relevant. Google assigns a 'quality score' to your AdWords campaign. As your quality score improves, your cost per click will decrease.

In the early days of PPC advertising, while the software was at a rudimentary stage of development, you could achieve a high display position for your PPC ad just by adjusting your bid upward. The highest bids occupied the highest positions.

It didn't take the PPC engines long to conclude that some of those ads, the ones with the higher bids, weren't very good ads, so they seldom got clicked. Having an ad that never gets clicked doesn't make money, so the PPC engines started using a combination of bid price along with click frequency to determine position.

Although linking display position to the combination of bid price and click frequency was an improvement over using only the bid price, the PPC engines evolved even further in an attempt to increase relevance of the PPC ads. Their goal is to make the top displaying PPC ads have as much relevance as the natural search results, so now, if you want lower click costs, you need to perform a mild version of SEO (Search Engine Optimization) on your PPC campaigns!

Google, thru their magic software algorithms, evaluates the combination of your keywords, ad copy and landing page content in order to assign your quality score. So simply make sure that everything you're doing really is relevant.

For example, if you set up an AdWords campaign to advertise your mortgage refinancing related website and use unrelated keywords, such as 'download free music mp3', you can expect Google to slap you with an extremely high minimum bid price. I know that's an outrageous example, but you get the idea.

Work on the overall relevance of your keywords, ad copy and landing page content and you'll likely get higher display positioning at lower bid prices than most of your competitors.

Engine Advertising

So which one is better - Natural SEO or PPC advertising?

There are two major techniques in use today that are used for Internet marketing. These are Natural SEO and the other one is Pay per click advertising.

Let’s take a look at what these concepts are before we move any further.

Pay per click advertising: Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. As a net savvy techno freak you would have seen such sponsored links when you would have performed searches on Google.

These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page. These sponsored links are referred to by many monikers. Some of the more popular ones are Paid Listings, Sponsored Listings, or Featured Listings.

When you sign up for a pay per click program the Pay per click search engines require that you pay a pre specified amount to have your advertisement listed on the major search engines. You would also be required to bid on keywords that are related to your business. For example, if you are a T-shirt manufacturer then it would be in your favor to have your link displayed whenever someone searches for shirts or even apparel or maybe even casual wear.

Once you have finalized your bid and the deal is done you don’t need to pay any money upfront. The best part about pay per click advertising is that the bid amount is to be paid by the advertiser whenever a visitor clicks on the advertisement and no money needs to be paid up front. Hence, this is also known as a "cost per click" program.

The terms Pay per click and cost per click are oftentimes used interchangeably to describe Pay per Click web advertising. Although Pay per click refers to the payment method and Cost per click refers to the cost factor involved in each payment.

Natural SEO: Natural Search engine optimization is defined as the process of redirecting traffic volumes to a specific website through a search engine like Google by using natural or organic or algorithmic techniques.

More often than not what happens is that the faster or earlier a site is displayed in the search results the more the higher it will be ranked thereby increasing greatly the probability of a searcher visiting that site.

Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific vertical searches.

As a marketing strategy utilized primarily for increasing a site's ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for.

Search Engine Optimization efforts would involve a number of things such as a site's coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site.

Trying to Compare Natural SEO and Pay per click advertising is like trying to compare your right hand and your left hand and asking which one is better? Each has its own importance and is usually advisable to use a combination of the two techniques for optimum results.

The major advantage that Pay per click advertising offers is that it gives faster results as compared to the Natural search engine optimization techniques.

Ideally a combination of both works best. Happy marketing.

Other PPC Ads Really Work

Many discouraged online advertisers will tell you to stay away from AdWords or any other Pay-Per-Click programs.

They'll tell you that the ads don't generate sales and you'll waste a lot of money even trying to make things work. They know from their own experience that the whole idea of PPC advertising is a complete waste of time and money.

Usually, newcomers to PPC make a common mistake - they create an ad, then display that ad for hundreds, or maybe even thousands of different keywords. Then, to further insure failure, all keywords lead to the exact same landing page.

Here's a hypothetical example - Joe has a website that's all about the hobby of radio controlled model airplanes. On his website, he offers airplane kits, building supplies, radio transmitters and receivers, servo actuators, engines of all sizes, tires and wheels - just about everything that's related to model airplanes.

Joe decides to use PPC advertising to boost his sales, so he compiles a gigantic list of keywords. His list has several hundred keywords, all generally relating to radio controlled model airplanes. He works for hours creating what he thinks is the best ad he's ever seen. He's really proud of his new ad and surely, with his hundreds of keywords, he expects to see a big jump in sales.

Joe goes to his AdWords account and enables his new ad. Confident that he's done his best, he goes to lunch. While at lunch, he's contemplating all those new sales being made. He can hardly wait to get back to his PC and check the action.

Back at the office, Joe logs in to his AdWords account and his jaw hits the floor when he sees he has had no clicks! His ad has been displayed hundreds of times, but still no clicks. Then he notices that Google has disabled some of his keywords, telling him he has to increase his bid price to use those keywords. Joe raises his bid and his keywords are back in business.

A couple of hours later, he checks his account again and this time he does see that he's had some clicks. He's had 87 clicks so now he's confident everything is working. Joe checks his payment processor account to see how much money he's made - there are no new sales. Joe lets things run for a couple of days, but the results are the same. He's getting lots of clicks, but no sales.

By this time, Joe has spent over $800 on clicks and so far, only Google is making any money. Disgusted with the lack of sales, Joe cancels his AdWords account because "PPC ads don't work".

Joe made several crucial errors. First of all, you don't want to use a single ad for hundreds of keywords. Some of Joe's keywords were related to radio equipment, while others were related to construction kits and engines. All those keywords would trigger the exact same ad to be shown. If someone searches for a specific item, they're not likely to click on a generic, one-size-fits-all ad that's just about model airplanes in general.

His next mistake was to raise his bid price to get more displays of his ads. Sure, more displays did mean that he started getting clicks, but those clicks didn't do anything except cost him money. Those visitors may have originally searched for model airplane engines, but Joe's ad took them to the home page of his site - not to a page related to engines. Most people won't waste time navigating around your website, trying to find the item that matches up to what they're actually searching for. They've already searched on Google, then they clicked on your ad, now you're telling them that they have to search even further to find what they're looking for. That's it, they're gone in a flash.

To do things right, you should have your ad directly related to the keywords you're using. If your keywords are about model airplane engines, your ad should also be specifically about model airplane engines. And when someone clicks on your ad, you should send them directly to the page on your website that's about model airplane engines. Going this route will get you more clicks and more of those clicks will become sales.

Ideally, each keyword should have its own specific version of your ad and that ad should lead directly to the page on your website that's about that specific topic. Of course, this may not be practical, especially if you have hundreds or even thousands of keywords. But at the very least, you should group similar keywords together and connect them to an ad that's related to the group.

For example, if you have 164 keywords related to engines, you could write an ad specifically about engines and then connect that ad to the engines part of your website. Make it easy for the prospect to find exactly what they're looking for and you'll be rewarded with more sales.

make money with Google Adsense

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Adsense First Steps

Google identifies AdSense as “an easy method for site publishers from entirely sizes to show relevant google adsense ads along their sites content pages and get money.” The AdSense ads showed by Google along your web site are met to Google’s interpretation from the content your internet site. In that way, the AdSense ads will equal from interest to your internet site visitors looking to the unique content your internet site provides to them.

AdSense is a system wherever google puts it is AdWords advertisements along the content pages from non-google sites. They are a PPC (pay-per-click) service wherever webmasters are paid a portion from the money collected from google adsense by the advertisers. The advertiser gives google adsense a planned amount of money each time a internet site visitor clicks on an AdSense ad.

Understanding How Adsense Works

AdWords advertisements are the origin from all the AdSense revenue you can generate. For a final result, you need to fully realize the AdWords scheme in order to treasure how the AdSense scheme acts. Google identifies AdWords as “a fast and simple formula to buy extremely targeted CPC (cost per click) advertising, regardless from your budget.” This paying advertisements are showed along google adsense with the search engine results page along with the non-paid from search keyword .

You require to submit application and accepted by google before you are able to showing the AdSense ads on your site. They're very particular on the web site that are suitable and acceptable. google adsense’s name gets on the ads and they can't risk offending the perceived value from the AdSense and AdWords programs.

Google asks you to follow on their program policies whenever your site is accepted into the AdSense program. Otherwise, your internet site possibly cut down from the program.

Your internet site must follow content-focused to be acceptable. google adsense needs web site that offering high quality information or rich in related content. You should accept lots of exciting and informative content for your web site visitors.

Because previously mentioned, AdSense is a program in which you get paid for your internet site visitors clicking on aimed AdWords ads based on your web site. A click through is once a visitor clicks on one of the ads. The ads are came in a showing box that you put on your internet site in a position that make you extra money.

You've a chance to get significant earning if the AdSense ads is placed in a strategic location on your web site and you've sufficient targeted traffic.

Google adsense applies proprietary algorithms to check the content on each page of your internet site on an AdSense ads. It will describe the AdWords ads that are contextually related to your internet site visitors supported the content of your web site. The identified AdWords ads are then showed on your AdSense ads.

Contextual advertising is the formula of showing advertisements on a internet site that are directed to the individuals visiting the particular site. The google adsense contextual ad system scans the content text along your internet site for keywords connected each internet page on the AdSense ads. google adsense will show ads with each relevant web site page based keyword theme for that specific page.

Step by step to make money with adsense

You need to consider applying AdSense on your web site whenever you prefer to make income from advertising. has made it relatively easy and clear to monetize your internet site through the use of AdSense. The steps involved in the process are:

1. You must build a website contain information and quality content. Easy way to build a site is build a blog in the blogger.com and if you too lazy to write a content you can grab a content from article directory don't worry it is legal and you can get quality article from article directory.

2. Apply to the google adsense AdSense program and get accepted.

3. Install the Adsense ads on each content page in your site, just remember to not put adsense ads on empty pages without content.

4. Get traffic to your site, most of traffic is from search engine and to get traffic to your site you must optimize your site in search engine.

Page Positioning

Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website gravitate to particular sections of web pages. And if you don't have the necessary ads in these positions you will not get the clicks.

I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don't call any attention to their presence.

So were the best locations for you Google adsense ads. Well, I have found the number one best place for the ads are near or in proximity to your main menu. Why near your main menu. Because you know that visitors eyes will and always look for the menu structure of your website. So the common places for placement should be to the top right, the very top under your menu, or the top left. These are the most common locations for you main menu.

But what about the color scheme of the Google adsense ads? Yes, color is very important. You have to make the ads looks as seamless as possible.

By using these tactics I was able to increase my adsense click through rate significantly depending on traffic level and people's interest.

Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.

Your Local Business

You have started your own business. You have taken that business to new heights by thinking about the potential of using Internet. What can it do for you? How can you build better business opportunities? You have heard about pay-per-click advertising, and frankly, you are intrigued. Could it improve your local business, will it take your business in to newer levels and directions?

Pay-per-click advertising is not the most cost-effective way of advertising for local businesses. In this type of advertising, you place local ads on another web site and then you pay a fee only when an interested party clicks on the links. However, most clicks are not effective in generating sales, and you end up spending money on empty conversions. The reason why pay-per-click advertising is not effective is because you are not finding and targeting the people who have the potential to become your customers. This type of advertising is much more random. The best solution for this problem is to make sure that you’re ads are in the right categories and keyword matches customers need.

However, before placing such ads you should decide on your budget. If you want to gain local search traffic, if you do then the number of clicks in your link should increase. The web site which provides this capability will ask you to bid the amount you are willing to pay-per-click. In this case, yes you will increase your client opportunities but your overhead could go out of control.

Tread cautiously as the advertisement expenditure may increase suddenly and you could find yourself shelling out more cash than you ever expected. When placing your ads through these local affiliate directory ads, you should be aware of the number of clicks coming from a particular source and also the revenue generated by the system. Read the fine print and be knowledgeable about where your marketing dollars are being spent because mistake could occur. Watching your outcome is a concern. Also, if you do opt to try pay-per-click advertising, consider doing so for a set period of time. But if your site was out bided your competitors surely your link would be on the top, so if it works for you great. If it does not, then you have the opportunity to stop participating in it and you can spend your marketing budget elsewhere in a more effective manner.

Local business profiles are the best method for advertising and are far more effective and inexpensive than pay-per-click. This technique does not rely on pay-per-click, and allows local businesses to generate leads via organic search traffic. Look for local advertising firms that provide business profiling at a flat rate. Consider this over pay-per-click and you will find it to be an effective and helpful method of marketing.

Accompany your pay-per-click advertising campaigns with flat rate links that charge monthly or yearly – you can’t go wrong by utilizing both. With both benefits, you also maintain a stable, focused presence on the web, but you will also generate incremental traffic

Google AdSense

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web traffic.

How Does Google AdSense Work?

The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.

Google handles all the tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without the headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in the AdWords program from which Google pulls the AdSense ads. Webmasters seem less concerned by the lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense

While Google's initial system was fairly rudimentary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the ad. Once the content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in the unlikely event that Google is unable to provide related content ads.

The Progression of Google

Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making the ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Online Reports

Google recently took a huge step forward, providing publishers the ability to track their earnings based on webmaster-defined channels. Recent improvements to the Google AdSense reporting have resulted in webmasters having the capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have the ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing the best.

Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realize the benefits associated with having their ads served on targeted websites, increasing the likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed

Google still does not reveal what percentage of the advertising revenue earned is paid to the webmaster serving the ads, but they have made strides related to disclosure, recently lifting the ban preventing webmasters from disclosing the amount they earn through serving Google ads.

Integrate Advertisements

At present we hear more often that adsense is used as an effective tool to display contextually relevant advertisements of a company or product on the website. If a visitor clicks on the advertisement to check it out the advertisement poster earns a percentage of revenue. Many webmasters are increasingly used the Google Adsense model as it is very effective and popular. Blogging is very good for Adsense profits. Let's see in the next few paragraphs how blogging is used for increasing adsense profits.

You should use only niche blog sites that tend to generate more revenue through adsense. You may choose a niche site where sufficient number of advertisements is available to post. In case of items that don't sell for a high price and so it is not viable to advertise on the sites as the advertisement costs are particularly high. You can use keyword tools like overture to find out the most common keywords and also how much is paid per keyword. The key here is to get your site ranked well on the search engines.

It should be very much remembered that if the advertisements are more related to the website's content then your site has better chances of making it to the top of the search engines. You can also place the Adsense code in your website template to make maintenance of your websites easier. Along with blogging you can also choose use channels which will tell you which sites of yours are making more money in comparison to other sites. You should at least wait for a week after you post your advertisement on the website to see its effectiveness. You can configure web traffic from week to week to see which ad format works the best for you.

Another very effective thing to do is to integrate advertisements into the website. You can include the advertisement without any border so that the advertisement can be found by Google easily. You should post not more than 3 advertisements on each web page. You should be able to serve the most expensive ads at all times. You should also never make your advertisements scrollable. You will never see any scrollable advertisements on any website. The highest paid advertisements are normally posted on hotspots.

Along with blogging you can paste advertisements of the following sizes like 336 x 280 rectangles, the 300 x250 rectangle and the 160 x 600. Depending on the type of web browser and website the advertisements may appear in different sizes. You should experiment and track the results for each website. Hence we see that blogging along with adsense works best for making your website more searchable by people and increase your revenues in the end. Blogging is used to post one way links to your website. You can use softwares like BlogSolution that can automatically post more than thousands of one way links to websites. You can also save your list of links to be used again in the future.