Pay Per Click Advertising

There is little doubt that PPC (pay-per-click) advertising has revolutionized a lot of things on the net. There is a reason why PPC (pay-per-click) ads has become one of the most popular internet promotion tools on the World Wide Web today.

Let us start with the most obvious impact PPC ads have had on many web sites. Not too long ago, you would regularly read about webmasters worrying about how in the world they were ever going to be able to finance their basic operations, let alone make a profit. Have you noticed that those kinds of news items have virtually disappeared?

One of the main reasons is PPC advertising. No longer do webmasters have to spend lots of their valuable time looking all over the place for advertisers. There are now a host of PPC advertising businesses ready to serve relevant ads on any site from advertisers eager to pay for every click that takes traffic to their site. All a web site or blog site owner has to do now is ensure that they have plenty of highly targeted traffic congregating at their sites. The money will then flow fast and thick from PPC ads.

PPC ads are so effective and so popular is because they are relevant. They offer more information to persons using a search engine to search for that specific information or related information. This is probably why it is not so surprising that ad revenues are rapidly migrating online from the offline world.

Still, make no mistake about it, PPC money is not easy money for webmasters. For them to be able to enjoy those high revenues they must first make the advertisers rich many times over. In other words, PPC advertising has become one of the most important and cost effective online marketing tools for any advertiser. If truth be told, numerous webmasters have grown very prosperous by using PPC ads to attract traffic to their sites and products. Webmasters are easily able to make a good profit on their initial investment in the PCC ads and then they can re-invest an even bigger ad budget. In this way many online entrepreneurs have started off with tiny ad budgets but have gradually build them up substantially to colossal monthly budgets. You can imagine the profits that go with the large budgets.

The advantages for advertisers are many. To start with they do not pay for anything but actual traffic that arrives at their site. By using a simple calculation based on their conversion rate, they are able to know in advance how many hits they will require to generate a sale and exactly how much profit they will make from a certain PPC ad campaign. In other words PPC ads have taken a lot of guess work out of advertising.

Get Lowest Cost PPC Clicks

Google is a great search engine, wouldn't you agree? And you know what makes Google great? It's relevance.

When you search for something on Google, you can be pretty sure that the results page will show you websites that closely match the subject you're looking for. That doesn't happen by sheer luck - it's the software Google uses when it indexes those hundreds of millions of websites.

Google is smart. They know that if they give you good, highly relevant results when you search, you'll keep coming back every time you need a search engine. Google wants to be everybody's favorite search engine.

Now before you start thinking about how nice and friendly Google is because they want searchers to have a good search experience, you should know they have a hidden motive. It's called Pay-Per-Click!

You see, if Google becomes your search engine of choice, that's where you'll do most, if not all your searching. And while searching, there's a fairly good chance that you'll click on some of the PPC ads at the right hand side of the page. And when you do click on those ads, Google makes money!

As an AdWords (Google's PPC program) advertiser, you of course want to get your clicks as cheaply as you can. But many advertisers find that the bid level keeps climbing to such high levels that it becomes difficult to make a profit.

Here's the simple way to lower the cost of your clicks - Make your keywords, your ad and your landing page relevant. Google assigns a 'quality score' to your AdWords campaign. As your quality score improves, your cost per click will decrease.

In the early days of PPC advertising, while the software was at a rudimentary stage of development, you could achieve a high display position for your PPC ad just by adjusting your bid upward. The highest bids occupied the highest positions.

It didn't take the PPC engines long to conclude that some of those ads, the ones with the higher bids, weren't very good ads, so they seldom got clicked. Having an ad that never gets clicked doesn't make money, so the PPC engines started using a combination of bid price along with click frequency to determine position.

Although linking display position to the combination of bid price and click frequency was an improvement over using only the bid price, the PPC engines evolved even further in an attempt to increase relevance of the PPC ads. Their goal is to make the top displaying PPC ads have as much relevance as the natural search results, so now, if you want lower click costs, you need to perform a mild version of SEO (Search Engine Optimization) on your PPC campaigns!

Google, thru their magic software algorithms, evaluates the combination of your keywords, ad copy and landing page content in order to assign your quality score. So simply make sure that everything you're doing really is relevant.

For example, if you set up an AdWords campaign to advertise your mortgage refinancing related website and use unrelated keywords, such as 'download free music mp3', you can expect Google to slap you with an extremely high minimum bid price. I know that's an outrageous example, but you get the idea.

Work on the overall relevance of your keywords, ad copy and landing page content and you'll likely get higher display positioning at lower bid prices than most of your competitors.

Engine Advertising

So which one is better - Natural SEO or PPC advertising?

There are two major techniques in use today that are used for Internet marketing. These are Natural SEO and the other one is Pay per click advertising.

Let’s take a look at what these concepts are before we move any further.

Pay per click advertising: Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. As a net savvy techno freak you would have seen such sponsored links when you would have performed searches on Google.

These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page. These sponsored links are referred to by many monikers. Some of the more popular ones are Paid Listings, Sponsored Listings, or Featured Listings.

When you sign up for a pay per click program the Pay per click search engines require that you pay a pre specified amount to have your advertisement listed on the major search engines. You would also be required to bid on keywords that are related to your business. For example, if you are a T-shirt manufacturer then it would be in your favor to have your link displayed whenever someone searches for shirts or even apparel or maybe even casual wear.

Once you have finalized your bid and the deal is done you don’t need to pay any money upfront. The best part about pay per click advertising is that the bid amount is to be paid by the advertiser whenever a visitor clicks on the advertisement and no money needs to be paid up front. Hence, this is also known as a "cost per click" program.

The terms Pay per click and cost per click are oftentimes used interchangeably to describe Pay per Click web advertising. Although Pay per click refers to the payment method and Cost per click refers to the cost factor involved in each payment.

Natural SEO: Natural Search engine optimization is defined as the process of redirecting traffic volumes to a specific website through a search engine like Google by using natural or organic or algorithmic techniques.

More often than not what happens is that the faster or earlier a site is displayed in the search results the more the higher it will be ranked thereby increasing greatly the probability of a searcher visiting that site.

Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific vertical searches.

As a marketing strategy utilized primarily for increasing a site's ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for.

Search Engine Optimization efforts would involve a number of things such as a site's coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site.

Trying to Compare Natural SEO and Pay per click advertising is like trying to compare your right hand and your left hand and asking which one is better? Each has its own importance and is usually advisable to use a combination of the two techniques for optimum results.

The major advantage that Pay per click advertising offers is that it gives faster results as compared to the Natural search engine optimization techniques.

Ideally a combination of both works best. Happy marketing.

Other PPC Ads Really Work

Many discouraged online advertisers will tell you to stay away from AdWords or any other Pay-Per-Click programs.

They'll tell you that the ads don't generate sales and you'll waste a lot of money even trying to make things work. They know from their own experience that the whole idea of PPC advertising is a complete waste of time and money.

Usually, newcomers to PPC make a common mistake - they create an ad, then display that ad for hundreds, or maybe even thousands of different keywords. Then, to further insure failure, all keywords lead to the exact same landing page.

Here's a hypothetical example - Joe has a website that's all about the hobby of radio controlled model airplanes. On his website, he offers airplane kits, building supplies, radio transmitters and receivers, servo actuators, engines of all sizes, tires and wheels - just about everything that's related to model airplanes.

Joe decides to use PPC advertising to boost his sales, so he compiles a gigantic list of keywords. His list has several hundred keywords, all generally relating to radio controlled model airplanes. He works for hours creating what he thinks is the best ad he's ever seen. He's really proud of his new ad and surely, with his hundreds of keywords, he expects to see a big jump in sales.

Joe goes to his AdWords account and enables his new ad. Confident that he's done his best, he goes to lunch. While at lunch, he's contemplating all those new sales being made. He can hardly wait to get back to his PC and check the action.

Back at the office, Joe logs in to his AdWords account and his jaw hits the floor when he sees he has had no clicks! His ad has been displayed hundreds of times, but still no clicks. Then he notices that Google has disabled some of his keywords, telling him he has to increase his bid price to use those keywords. Joe raises his bid and his keywords are back in business.

A couple of hours later, he checks his account again and this time he does see that he's had some clicks. He's had 87 clicks so now he's confident everything is working. Joe checks his payment processor account to see how much money he's made - there are no new sales. Joe lets things run for a couple of days, but the results are the same. He's getting lots of clicks, but no sales.

By this time, Joe has spent over $800 on clicks and so far, only Google is making any money. Disgusted with the lack of sales, Joe cancels his AdWords account because "PPC ads don't work".

Joe made several crucial errors. First of all, you don't want to use a single ad for hundreds of keywords. Some of Joe's keywords were related to radio equipment, while others were related to construction kits and engines. All those keywords would trigger the exact same ad to be shown. If someone searches for a specific item, they're not likely to click on a generic, one-size-fits-all ad that's just about model airplanes in general.

His next mistake was to raise his bid price to get more displays of his ads. Sure, more displays did mean that he started getting clicks, but those clicks didn't do anything except cost him money. Those visitors may have originally searched for model airplane engines, but Joe's ad took them to the home page of his site - not to a page related to engines. Most people won't waste time navigating around your website, trying to find the item that matches up to what they're actually searching for. They've already searched on Google, then they clicked on your ad, now you're telling them that they have to search even further to find what they're looking for. That's it, they're gone in a flash.

To do things right, you should have your ad directly related to the keywords you're using. If your keywords are about model airplane engines, your ad should also be specifically about model airplane engines. And when someone clicks on your ad, you should send them directly to the page on your website that's about model airplane engines. Going this route will get you more clicks and more of those clicks will become sales.

Ideally, each keyword should have its own specific version of your ad and that ad should lead directly to the page on your website that's about that specific topic. Of course, this may not be practical, especially if you have hundreds or even thousands of keywords. But at the very least, you should group similar keywords together and connect them to an ad that's related to the group.

For example, if you have 164 keywords related to engines, you could write an ad specifically about engines and then connect that ad to the engines part of your website. Make it easy for the prospect to find exactly what they're looking for and you'll be rewarded with more sales.

make money with Google Adsense

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Adsense First Steps

Google identifies AdSense as “an easy method for site publishers from entirely sizes to show relevant google adsense ads along their sites content pages and get money.” The AdSense ads showed by Google along your web site are met to Google’s interpretation from the content your internet site. In that way, the AdSense ads will equal from interest to your internet site visitors looking to the unique content your internet site provides to them.

AdSense is a system wherever google puts it is AdWords advertisements along the content pages from non-google sites. They are a PPC (pay-per-click) service wherever webmasters are paid a portion from the money collected from google adsense by the advertisers. The advertiser gives google adsense a planned amount of money each time a internet site visitor clicks on an AdSense ad.

Understanding How Adsense Works

AdWords advertisements are the origin from all the AdSense revenue you can generate. For a final result, you need to fully realize the AdWords scheme in order to treasure how the AdSense scheme acts. Google identifies AdWords as “a fast and simple formula to buy extremely targeted CPC (cost per click) advertising, regardless from your budget.” This paying advertisements are showed along google adsense with the search engine results page along with the non-paid from search keyword .

You require to submit application and accepted by google before you are able to showing the AdSense ads on your site. They're very particular on the web site that are suitable and acceptable. google adsense’s name gets on the ads and they can't risk offending the perceived value from the AdSense and AdWords programs.

Google asks you to follow on their program policies whenever your site is accepted into the AdSense program. Otherwise, your internet site possibly cut down from the program.

Your internet site must follow content-focused to be acceptable. google adsense needs web site that offering high quality information or rich in related content. You should accept lots of exciting and informative content for your web site visitors.

Because previously mentioned, AdSense is a program in which you get paid for your internet site visitors clicking on aimed AdWords ads based on your web site. A click through is once a visitor clicks on one of the ads. The ads are came in a showing box that you put on your internet site in a position that make you extra money.

You've a chance to get significant earning if the AdSense ads is placed in a strategic location on your web site and you've sufficient targeted traffic.

Google adsense applies proprietary algorithms to check the content on each page of your internet site on an AdSense ads. It will describe the AdWords ads that are contextually related to your internet site visitors supported the content of your web site. The identified AdWords ads are then showed on your AdSense ads.

Contextual advertising is the formula of showing advertisements on a internet site that are directed to the individuals visiting the particular site. The google adsense contextual ad system scans the content text along your internet site for keywords connected each internet page on the AdSense ads. google adsense will show ads with each relevant web site page based keyword theme for that specific page.

Step by step to make money with adsense

You need to consider applying AdSense on your web site whenever you prefer to make income from advertising. has made it relatively easy and clear to monetize your internet site through the use of AdSense. The steps involved in the process are:

1. You must build a website contain information and quality content. Easy way to build a site is build a blog in the blogger.com and if you too lazy to write a content you can grab a content from article directory don't worry it is legal and you can get quality article from article directory.

2. Apply to the google adsense AdSense program and get accepted.

3. Install the Adsense ads on each content page in your site, just remember to not put adsense ads on empty pages without content.

4. Get traffic to your site, most of traffic is from search engine and to get traffic to your site you must optimize your site in search engine.

Page Positioning

Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website gravitate to particular sections of web pages. And if you don't have the necessary ads in these positions you will not get the clicks.

I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don't call any attention to their presence.

So were the best locations for you Google adsense ads. Well, I have found the number one best place for the ads are near or in proximity to your main menu. Why near your main menu. Because you know that visitors eyes will and always look for the menu structure of your website. So the common places for placement should be to the top right, the very top under your menu, or the top left. These are the most common locations for you main menu.

But what about the color scheme of the Google adsense ads? Yes, color is very important. You have to make the ads looks as seamless as possible.

By using these tactics I was able to increase my adsense click through rate significantly depending on traffic level and people's interest.

Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.

Your Local Business

You have started your own business. You have taken that business to new heights by thinking about the potential of using Internet. What can it do for you? How can you build better business opportunities? You have heard about pay-per-click advertising, and frankly, you are intrigued. Could it improve your local business, will it take your business in to newer levels and directions?

Pay-per-click advertising is not the most cost-effective way of advertising for local businesses. In this type of advertising, you place local ads on another web site and then you pay a fee only when an interested party clicks on the links. However, most clicks are not effective in generating sales, and you end up spending money on empty conversions. The reason why pay-per-click advertising is not effective is because you are not finding and targeting the people who have the potential to become your customers. This type of advertising is much more random. The best solution for this problem is to make sure that you’re ads are in the right categories and keyword matches customers need.

However, before placing such ads you should decide on your budget. If you want to gain local search traffic, if you do then the number of clicks in your link should increase. The web site which provides this capability will ask you to bid the amount you are willing to pay-per-click. In this case, yes you will increase your client opportunities but your overhead could go out of control.

Tread cautiously as the advertisement expenditure may increase suddenly and you could find yourself shelling out more cash than you ever expected. When placing your ads through these local affiliate directory ads, you should be aware of the number of clicks coming from a particular source and also the revenue generated by the system. Read the fine print and be knowledgeable about where your marketing dollars are being spent because mistake could occur. Watching your outcome is a concern. Also, if you do opt to try pay-per-click advertising, consider doing so for a set period of time. But if your site was out bided your competitors surely your link would be on the top, so if it works for you great. If it does not, then you have the opportunity to stop participating in it and you can spend your marketing budget elsewhere in a more effective manner.

Local business profiles are the best method for advertising and are far more effective and inexpensive than pay-per-click. This technique does not rely on pay-per-click, and allows local businesses to generate leads via organic search traffic. Look for local advertising firms that provide business profiling at a flat rate. Consider this over pay-per-click and you will find it to be an effective and helpful method of marketing.

Accompany your pay-per-click advertising campaigns with flat rate links that charge monthly or yearly – you can’t go wrong by utilizing both. With both benefits, you also maintain a stable, focused presence on the web, but you will also generate incremental traffic

Google AdSense

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web traffic.

How Does Google AdSense Work?

The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.

Google handles all the tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without the headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in the AdWords program from which Google pulls the AdSense ads. Webmasters seem less concerned by the lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense

While Google's initial system was fairly rudimentary, only providing publishers the option of displaying a handful of advertising formats, the technology behind even the first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the web page serving the ad. Once the content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in the unlikely event that Google is unable to provide related content ads.

The Progression of Google

Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad customization. Webmasters can choose from twelve text ad formats and can customize Google advertisements to complement their website and fit into existing webpage layout. The options provided allow webmasters to select and create custom color palettes that match an existing website's color scheme, making the ads a much more natural fit.

Many sites have been able to integrate ads into their site design using different ad formats.

Sample sites with integrated ads:

Online Reports

Google recently took a huge step forward, providing publishers the ability to track their earnings based on webmaster-defined channels. Recent improvements to the Google AdSense reporting have resulted in webmasters having the capability to monitor an ad's performance with customizable online reports that can detail page impressions, clicks and click-through rates. Webmasters now have the ability to track specific ad formats, colors and pages within a website. Webmasters can quickly spot and track trends. The new flexible reporting tools allows webmasters to group web pages by URL, domain, ad type or category, providing webmasters insight into what pages, ads and domains are performing the best.

Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting makes it significantly easier for webmasters to optimize and increase click-through rates. Optional reporting allows webmasters to monitor traffic, viewing both ad impressions and page impressions.

Advertisers realize the benefits associated with having their ads served on targeted websites, increasing the likelihood that a prospective web surfer will have an interest in their product or service.

Truth Still Not Revealed

Google still does not reveal what percentage of the advertising revenue earned is paid to the webmaster serving the ads, but they have made strides related to disclosure, recently lifting the ban preventing webmasters from disclosing the amount they earn through serving Google ads.

Integrate Advertisements

At present we hear more often that adsense is used as an effective tool to display contextually relevant advertisements of a company or product on the website. If a visitor clicks on the advertisement to check it out the advertisement poster earns a percentage of revenue. Many webmasters are increasingly used the Google Adsense model as it is very effective and popular. Blogging is very good for Adsense profits. Let's see in the next few paragraphs how blogging is used for increasing adsense profits.

You should use only niche blog sites that tend to generate more revenue through adsense. You may choose a niche site where sufficient number of advertisements is available to post. In case of items that don't sell for a high price and so it is not viable to advertise on the sites as the advertisement costs are particularly high. You can use keyword tools like overture to find out the most common keywords and also how much is paid per keyword. The key here is to get your site ranked well on the search engines.

It should be very much remembered that if the advertisements are more related to the website's content then your site has better chances of making it to the top of the search engines. You can also place the Adsense code in your website template to make maintenance of your websites easier. Along with blogging you can also choose use channels which will tell you which sites of yours are making more money in comparison to other sites. You should at least wait for a week after you post your advertisement on the website to see its effectiveness. You can configure web traffic from week to week to see which ad format works the best for you.

Another very effective thing to do is to integrate advertisements into the website. You can include the advertisement without any border so that the advertisement can be found by Google easily. You should post not more than 3 advertisements on each web page. You should be able to serve the most expensive ads at all times. You should also never make your advertisements scrollable. You will never see any scrollable advertisements on any website. The highest paid advertisements are normally posted on hotspots.

Along with blogging you can paste advertisements of the following sizes like 336 x 280 rectangles, the 300 x250 rectangle and the 160 x 600. Depending on the type of web browser and website the advertisements may appear in different sizes. You should experiment and track the results for each website. Hence we see that blogging along with adsense works best for making your website more searchable by people and increase your revenues in the end. Blogging is used to post one way links to your website. You can use softwares like BlogSolution that can automatically post more than thousands of one way links to websites. You can also save your list of links to be used again in the future.